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HotSkillsVATraining
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VA Training Academy is pleased to offer this program through our quality educational partner, HotSkills VA Training:
Publicity Specialist
Calling all Virtual Assistants and Online Support Professionals...
Every business owner wants to be the
called-on expert from the media ...
they crave the right kind of publicity to build their credibility, exposure and expert status ....
Do you have the skills to write, distribute, pitch, follow-up and successfully manage a publicity campaign for your clients?
"Announcing the First Ever 'Publicity Specialist' training for Virtual Assistants"
Hello fellow online adventurer!
- Would you like to specialize in one of the most in-demand services required by top clients?
- Are you ready to jump into a speciality area that very few Virtual Assistants know and understand, and captivate a steady stream of great clients?
- Would you like to confidently say that you CAN support your clients in building their credibility via the media?
Publicity is one of those things that very few business owners have the time to manage, yet they all want it. It's not enough to implement a strategy here and there ... consistency is key.
Clients Need Someone Who Can Setup and Manage the Creation, Implementation and Delivery of their various Publicity mediums ...
There are a handful of business owners out there that seem to get all the publicity on specific topics. This isn't by accident ... they've worked hard to consistently implement specific strategies that attract the media and therefore generate publicity.
It means more than distributing an article here and there or a press release every few months ... it's about a consistent plan of action, filled with various vehicles to connect the business owner with the targeted media.
In order to do this well, you need to understand what captivates the media and how to execute the strategy.
Publicity Strategy + Multiple Mediums + Consistency = Credibility and Expert Status
Every day business owners experience frustration when they see a competitor quoted in the media on a topic that they specialize in.
Why? Because they want to be the 'go to' person the media calls on when they need an expert to discuss specific topics. They feel complete frustration that they don't have the time to consistently implement the strategies needed to build exposure with the 'right' people and therefore be considered an expert by the media.
Publicity tactics have been around for years ... however the implementation, delivery and follow-up has always been a challenge. In today's world with the internet and additional avenues to connect with targeted media ... you'd think it would be easy to get attention and gain exposure. Right?
Well, it's not. And to top it off ... other than pricey public relations consultants ... there are very few online professionals that understand and offer any publicity specialist expertise.
This couldn't be more frustrating for the business owner ... they 'know their stuff', consider themselves a specialist on specific topics, have great information to share, a desire to be heard and be considered an expert by the media and their target market, yet they don't have an efficient and professional system to effectively run a publicity campaign to build their credibility and gain exposure for their business.
With Publicity development, implementation and delivery skills in your Virtual Assistant portfolio, you can provide clients with the support they desperately need to build an effective publicity campaign and attract the credibility and exposure they want!
Here are just a few things you will be able to do once you have completed the 'Publicity Specialist for Virtual Assistants' training:
You will learn how to:
- Find the exact keywords and phrases you must include in your press release that will attract attention.
- Write and distribute a newsworthy press release so it's posted on the front page of Google almost every time.
- Write killer articles so they get noticed by your targeted media.
- Distribute your articles so they generate the attention you want all over.
- How to recycle material -- write the "key points" once and use them over and over again in various ways.
- Create a professional media kit that get your client get noticed.
- Write an effective proposal that will help your client stand apart from their competition.
- Pitch to the media - how to effectively connect with the media, including newspapers, TV stations, radio etc.
- Avoid the most common mistakes in getting book and product reviews.
This is the only Publicity Specialist class specifically created for Virtual Assistants!
There are some (very few) other training programs out there on how to build publicity for online based business owners - however this is the first program of it's kind that specifically teaches the Virtual Assistant how to successfully create and distribute publicity strategies.
As you may already know ... our goal is in giving Virtual Assistants the skills they need to:
- provide the services business owners desperately need
- support them in identifying an area of specialty - if they desire to minimize the number of services they provide and want to specialize in just a few areas
- encourage them to build the business they really want and work with the people that appreciate them the most
- build a successful business while generating the most revenue possible.
And so we have asked Publicity Expert Diana Ennen to join us at Hot Skills VA Training to deliver this training for Virtual Assistants who are eager to add these skills to their tool belts.
Here's just a little bit about Diana ...
 Diana Ennen is the publicist to numerous authors, business owners, etc., and author of numerous books.
This year Diana celebrated her 23rd year in business as President of Virtual Word Publishing in Margate, Florida.
She has been featured in numerous books, magazines and media including CBS News, Publix Magazine, Readers Digest, Wall Street Journal, Family Circle, Entrepreneur Magazine, Business Week, Smart Money, USA Today, Woman's World, Forbes, and Home Office Computing, and books from Stephanie Chandler, Ellen Parlapiano and Pat Cobe, Liz Folder, Marie Bailey, Priscilla Huff, and many more.
Diana has successfully been able to get her clients featured in such magazines as: Woman's World, USA Today, Wall Street Journal, Good Housekeeping, Redbook, Readers Digest, Entrepreneur, Women Entrepreneur, Business Week, Parents Magazine, Parenting, Real Simple, Woman's Day, Microsoft Soft Business, and numerous newspapers, radio, TV, segments.
We are simply thrilled to have Diana join us for this training!
 I'm Game, Count Me In!
Hot Skills VA Training
Publicity Specialist VA Program
The program consists of 5 hour-long live sessions, led by Diana Ennen and Cindy Greenway.
In these lessons, you will learn the hot publicity skills clients are looking for:
-
Press Release Writing & Distribution
Learn how to write a terrific press release. Diana will share the the do's and don'ts of press releases, how to find newsworthy topics, how to distribute your press releases online and to reports and the secrets to success.
-
Article Writing & Distribution
Learn how to write a killer article and a bio that results in clicks! Also how to distribute your articles online and elsewhere to targeted media.
-
Preparing a Media Kit & Proposal
Every business needs a media kit. You will learn exactly what needs to go into a medial kit and how to get it noticed.
-
Pitching the Media
The media can be intimidating, but not if you're prepared and know how to pitch. Learn how to reach the newspapers, TV and radio and how to follow up with them.
-
Mistakes to Avoid with Book and Product Reviews
In this class we'll tell you about the most common mistakes made when it comes to requesting book and product reviews and how you can avoid them.
Each session will be recorded and available in online video format so you can refer back to each session at your convenience. These videos will be available to you for at least one year after you take the program, so you have them for easy reference as needed once you start applying these skills with your new clients.
One Last Thing... Before you Click the Buy Button
There are a few things you will need to have in place:
- a computer with high-speed internet access
- a desire to enter a specialty area that very few know anything about!
Price for the complete 5 session Self Study Program - with audio and video recordings
Only $197
Consider this...
As Little as 4 Hours of Work With Your New Skills and
You Can MORE Than Recoup Your Tuition...
Everything after that is gravy, and means more money in your pocket.
Our 'We Swear On Our Laptops' Promise to You...
 As service providers who've been around the block awhile, you'll want to know that our goal is your absolute satisfaction.
If within the first week of your registration of the program you discover it is not for you... let us know and we'll cheerfully refund whatever portion (or full amount) of tuition you've paid. We swear on our laptops...
Will you join us?
We look forward to welcoming you into the program! |
